Fashion Blogging: the Struggle is Real

Good morning loves! I’m going to dive right into my post today because it’s something that’s been on my mind lately and I think it will benefit all of us to talk and think about. Since I started blogging about 2 years ago, I’ve learned a lot. Starting out, I didn’t know what SEO or keywords were, brand collaborations were a mystery to me, and taking good blog pictures was something I just couldn’t do. Most importantly, I didn’t know how fashion blogging success was achieved. And here’s a secret: I still don’t.

If you’re a blogger like me, you probably spend a lot of time on social media (particularly Instagram) scrolling through your feeds, liking photos, and commenting. There’s always that one amazing photo that catches your eye and makes you want to learn more about the person behind it. When you get to their profile, you see that they have well over 100k followers and have achieved that in the same amount of time it’s taken you to get 1000. You spend the next hour wondering “how did they do that?”. After awhile, that question turns into self-doubt and a lack of confidence in what you’re doing.

Surely I’m not the only one who feels like this sometimes. The other day I found another Texas blogger on Instagram who’s literally living my dream right now. She’s my age and has had her blog for the same amount of time I’ve had mine. She’s been so successful though, that she’s had to hire a full time staff to help her with her blog. It reminded me very quickly that I’m still “the staff” instead of the CEO. *Boom* the self-doubt hit me like a ton of bricks. I thought “How am I ever supposed to see that kind of success when I can barely drive traffic to my blog?”.

Before I started writing this blog post, I was scrolling through my Insta feed and saw another blogger I really admire had gotten a collaboration with a major luxury car company. How on Earth did she score that?! After seeing that, I just laid down and had a good cry. Sometimes those help, you know? The thoughts running through my head were everything from “give up and say you tried” to “just give it a little longer”. Luckily, I’m choosing the latter of those thoughts.

The point of this post is not to provide a million reasons why blogging is hard or ways you can improve, it’s to have some real-talk about how hard it is to make it in the fashion blogging world. Nothing worth having ever comes easily, even though it appears to from the outside looking in. This has been my dream for awhile now and I can’t give up just because the success of others makes me jealous or fills me with self-doubt. I have to keep going until God sends me a flashing neon sign that says “stop”.

For the bloggers who are just starting out, it gets better, just stick with it. For the bloggers who’ve been add it for awhile, keep going. And for the bloggers who’ve achieved great success, don’t hold out on the rest of us, because chances are someone helped you get to where you are. Now, it’s your turn to do the same for someone else.

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