Good morning beauties! It’s a lovely day here in Maryland and I’m happy to see the sun shining and a breeze blowing. I was scrolling through a Facebook group I’m apart of that’s specifically for fashion and lifestyle bloggers such as myself. One blogger posted about how no matter how small your blog is, you should value the audience has and so should anyone who approaches you for a collaboration. Especially, businesses that want to collaborate. I’m going to piggy back on what she said and give some words of wisdom to newer bloggers out there!
When I first started blogging (over a year ago), I knew nothing about how it’s done and how to gain followers. Being so inexperienced, people could very easily take advantage of me. And they did. Several times I was approached by big name brands (Warby Parker, Majestic Sp0rts and others) to write about their products on my blog. In exchange for doing this, they would be selecting their favorite blog posts and sharing them on their social media accounts. Thinking of how talented I was (or so I thought), I hopped on board and wrote a post about their products and how cute they are. I bet you can guess what didn’t happen next! Yep, my posts were never selected to be shared on social media.
Here’s what happens when companies approach you like this and you take the bait: they get free advertising and you get nothing. Typically, when bloggers are approached by companies for legitimate collaborations the blogger at least gets a free item if not monetary payment in addition to it. I follow several bloggers that are paid to wear clothes or take pictures of how they “styled” a certain piece of furniture in their home. To be honest, at times it gets annoying because you wonder if these products are any good or is said blogger just doing it for the money. However, it can also be a really great tool to use if done honestly.
The bottom line is, no matter how small your blog is, you should always be compensated for your time and blog space when companies want you to write about their products or services. It’s just that simple.
I’m still trying to figure out how to get legitimate offers from companies and how to actually make a living (or at least some spending money) off of blogging. I’ll let you know when I figure this out.