Fashion Blogging: the Struggle is Real

Good morning loves! I’m going to dive right into my post today because it’s something that’s been on my mind lately and I think it will benefit all of us to talk and think about. Since I started blogging about 2 years ago, I’ve learned a lot. Starting out, I didn’t know what SEO or keywords were, brand collaborations were a mystery to me, and taking good blog pictures was something I just couldn’t do. Most importantly, I didn’t know how fashion blogging success was achieved. And here’s a secret: I still don’t.

If you’re a blogger like me, you probably spend a lot of time on social media (particularly Instagram) scrolling through your feeds, liking photos, and commenting. There’s always that one amazing photo that catches your eye and makes you want to learn more about the person behind it. When you get to their profile, you see that they have well over 100k followers and have achieved that in the same amount of time it’s taken you to get 1000. You spend the next hour wondering “how did they do that?”. After awhile, that question turns into self-doubt and a lack of confidence in what you’re doing.

Surely I’m not the only one who feels like this sometimes. The other day I found another Texas blogger on Instagram who’s literally living my dream right now. She’s my age and has had her blog for the same amount of time I’ve had mine. She’s been so successful though, that she’s had to hire a full time staff to help her with her blog. It reminded me very quickly that I’m still “the staff” instead of the CEO. *Boom* the self-doubt hit me like a ton of bricks. I thought “How am I ever supposed to see that kind of success when I can barely drive traffic to my blog?”.

Before I started writing this blog post, I was scrolling through my Insta feed and saw another blogger I really admire had gotten a collaboration with a major luxury car company. How on Earth did she score that?! After seeing that, I just laid down and had a good cry. Sometimes those help, you know? The thoughts running through my head were everything from “give up and say you tried” to “just give it a little longer”. Luckily, I’m choosing the latter of those thoughts.

The point of this post is not to provide a million reasons why blogging is hard or ways you can improve, it’s to have some real-talk about how hard it is to make it in the fashion blogging world. Nothing worth having ever comes easily, even though it appears to from the outside looking in. This has been my dream for awhile now and I can’t give up just because the success of others makes me jealous or fills me with self-doubt. I have to keep going until God sends me a flashing neon sign that says “stop”.

For the bloggers who are just starting out, it gets better, just stick with it. For the bloggers who’ve been add it for awhile, keep going. And for the bloggers who’ve achieved great success, don’t hold out on the rest of us, because chances are someone helped you get to where you are. Now, it’s your turn to do the same for someone else.

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I'm a Dallas fashion and mental health blogger! I love sharing affordable styles anyone can wear and also sharing mental health topics so people don't feel so alone.

48 thoughts on “Fashion Blogging: the Struggle is Real”

  1. DO NOT QUIT! Do not let those thoughts get the best of you girlfriend! You never know the full story, *especially* on social media. Maybe she has more time because her boyfriend broke up with her and she doesn’t have many friends offline, so her time is spent maximizing the internet. Maybe the huge company isn’t paying her her worth and is actually trying to just use her for free press, and it’s frustrating. You never know – you are worth MORE!

    Coming Up Roses


  2. Great post! It’s so easy to compare our own accomplishments with someone else’s but I also think it’s important to remember the little goals that help us along the way. What might seem trivial or minimal could actually be the building blocks to a bigger, more exciting goal. You just never know! Keep your head up. 🙂


  3. Never have those thoughts get in your head! Everyone has a spot in every field, and you can totally see that if it was for those thoughts many of us would vanish but there’s something that keep us going right?! Just look back to how far you have gotten and be happy for those who are getting there, but always remember your time is coming too! ❤

    Laura |


    1. Hi Laura! Everytime I look back at where I was this time last year I’m always so proud of myself! You need to do the same too! It helps a bunch!


  4. I really loved the honesty in this post, Liz. I’ve been feeling the exact same ways and having the exact same thoughts lately! It is so hard sometimes, but we all decided to blog for a reason… I find that keeping that reason in mind and just doing it for myself and my own enjoyment always helps cheer me up!

    Can’t wait to read more of your posts!
    XO Kelly |


  5. Love love love the honesty in this post. Blogging is so. stinkin. hard. And I compare myself to others every single day even though I know I shouldn’t. It’s been one of the best things for my confidence, but also one of the worst. I know they say each journey is different- but you always want to say “well, why can’t I have her journey instead?” I get you. I get this post. I feel it completely!


  6. I think first you have to ask yourself why did you start blogging. Was it to become a mega-million following ? Was it to become a business? Or was it because you wanted to write for fun?
    I think that all of us have a bit of a dream that we will become “well-known” bloggers. But in reality, 99 percent of us won’t. Collaborations are not easy to come by. I’ve had a couple and was lucky. I’ve also had to have a post edited because it was s post in which I received payment. I didn’t like the fact I had to be edited. I love my blog followers because they are my community and I love the intimacy and engagement.
    As far as the uber-successful blogs in such a short time, you can be sure they are well-connected . Don’t focus on the others. It’s hard -_I know, try to focus on what you love and your followers ❤️💖


  7. I feel like I was sitting across a cafe table from you having a tea or coffee and having this conversation. It was SO relatable and so honest!! We ALL go through these struggles and as hard as it can be and as difficult as it can be to not take things personally, stay true to YOU!!! You are doing amazing!! Keep it up County girl (you know that was not a typo, hehe)



    1. Haha, Tiffani! That cracked me up! My parents call me “County Girl” too because I was born there and they weren’t. Thanks for making me laugh!


  8. I feel you girl. I have actually had my blog for over 2 years and I have yet to reach more than a couple hundred followers. I can say that a large part of that is that I don’t blog with the purpose of having it become my main source of income (or any income at that), I blog because it is my creative outlet. At one point, I had more time and tinkered with the thought of getting it to produce money but that just ended up putting more stress into my life and making it less enjoyable for me.
    It is nice to know that we all have been there and share the struggle. God only knows how happy those other bloggers truly are having to constantly find content and possibly needing to “sell out” in order to do those collabs.
    You have a beautiful blog with a loyal following. That is worth more, sometimes, that the stats. 🙂


    1. I love this comment girl! It’s so hard when you put in so much work and get little return from it. But you’re right, the successful bloggers may not be all that happy. And happiness is everything!


  9. great post girl, i totally hear you. it can be so frustrating and hard to “make it” in the blogging world and not everyone is open about it. thank you for your honesty and addressing what i’m sure every blogger feels at one point.


  10. So true and relatable! I’ve found that approaching blogging from a different point of view has made it easier for me. I use mine as an outlet to inspire and as an outlet into a career into my desired industry, not as my ultimate goal. I totally understand the comparisons though, it took me awhile to figure out my own voice and niche in a world where everyone is a blogger.



    1. Hi Madison, that’s a great way to look at it. My full time job is actually blogging for companies that don’t have time to run their own blogs. I wouldn’t have gotten the job without experience writing a blog already!


  11. Loved reading this! You are definitely not along. I have looked at Instagram and even other blogs and questioned what I am doing wrong as well. But as long as you are passionate about what you do, you will succeed! I love your blog! Keep at it beauty! ❤


  12. Love this post! I am the new blogger in the city, to be precise just a blog older. Posts like this, is definitely gonna help me calm down and keep me on the go. XO!Have great week ahead! 🙂


  13. This was a great read. It does get so hard sometimes to not make comparisons with other bloggers and their successes. It’s good to know other people are feeling this too. Thanks for writing this.


    1. It’s really hard isn’t it? I feel like girls already compare themselves enough to other girls and then you add in blogging success and it’s a whole other level of it!


  14. Thanks for the reminder to always keep going and to not doubt yourself. And you’re right you just having to keep doing what you’re doing until God tells you otherwise!

    Cheers, J

    PS I love your flamingo notebook


    1. Aww Erin! You’re so sweet! Loved reading your comment! It made me smile! I’m glad I’m not the only one the feels a little blue about blogging sometimes. It isn’t an easy world!


  15. Hello, sister! I understand your struggle 🙂 I’ve always had an entrepreneurial spirit and have morphed through many businesses over my lifetime – newsletters, floral design, ebay seller, vintage clothing seller, photographer…and now, plus size blogger! And what I’ve learned is that there are outliers in *every* field – those people who achieve amazing success faster than seemingly possible…and those who give it a try for bit…and then quit when things don’t come easily. But you and I…we are more the norm. The “slow and steadies” who WILL achieve a level of success eventually, but it is a long, slow climb 🙂

    Not every actor is a Hollywood superstar…there are hundreds more talented people whose face you may never recognize, but who are making a decent living doing commercials and small bit parts. I don’t mean to say Lower Your Standards…but the reality is that only a few will ever be superstars…that doesn’t mean you can’t sustain yourself doing something you love.

    Your blog is lovely…*I* read it 🙂 And so do many other people, Miss 3000+ followers !!! So just keep doing what you do, doing what you love, sharing what you love…and try (I know it can be hard) to not compare yourself with others – you have no idea what their background is, what they came to blogging with.

    Just do you. You’re doing great.



    1. Hi Bettye! THanks so much for this great comment! It really made my day! I may not be the most successful blogger out there but I’m doing my best!


  16. Love this post! The struggle is real sometimes, but don’t let that get you down! I have had very similar thoughts a lot of days, but I try not to compare myself to others and not get wrapped up in the numbers! Keep up the good work girl! You are amazing!

    xo, Nataly


  17. Yess very true. I’m new to blogging, so I definitely understand the struggle. It takes a lot of hard work and there are definitely some days that I want to quit, but then I remember how much I love this. Thanks for sharing girl.



  18. Loving your honesty, girl! I feel you in this post 100%. I’ve had similar thoughts/struggles lately and keep thinking, what am I doing wrong or should I even be doing this. Thank you for sharing your struggles & keep being amazing!!!



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